Posted by Simon Didszuweit on April 5, 2011 under Laos Info, Radio, TV, University, View all | 
DW-AKADEMIE recently introduced regional blogs covering DW-A projects worldwide. Future updates on our Laos projects will be published at DW-AKADEMIE Asia Blog, tagged “laos”.
Read more about
DW-AKADEMIE’s first workshop on journalism at the National University of Laos in Vientiane
Starting April 2011, we will stop maintaining this blog. You are welcome to contact us via twitter or facebook.
Thank you for your your interest so far. Looking forward to seeing you in Laos 
Posted by Simon Didszuweit on August 12, 2010 under TV, View all |
DW-AKADEMIE and the state-owned TV corporation Television Nationale Lao (TNL) have signed a Memorandum of Understanding. DW-AKADEMIE will be supporting TNL in creating programming more relevant to the Laotian public.
The initial project started under the memorandum aims to improve Television Nationale Lao’s audience share and ultimately its financial stability. It was jointly developed by DW-AKADEMIE and TNL to support TNL and its provincial partner stations in launching a daily information programme. It will be shown nationwide and start airing in approximately twelve months. The programme will feature information and current affairs items stemming from all provinces as well as the capital.
“Creating programmes that connect people in Laos through the media is a positive step and we welcome the opportunity to cooperate with TNL on this,” says DW-AKADEMIE Director, Gerda Meuer. “Creating programmes connecting people with each other and with the government will help the country in its development efforts and benefit the population as a whole.”
For TNL to gain market share both memorandum signatories agree it needs to collect more information and reports directly from viewers. The German media consultants will support their Lao colleagues in developing the necessary skills and methods. “The key is to go out and listen to what people have to say. If you don’t listen to your audience, why should they listen to you?” says DW-AKADEMIE’s Daniel Hirschler, Country Coordinator for projects in Laos.
Television Nationale Lao, Lao PDR’s government broadcaster, is under the direction of the Ministry of Information and Culture. Its role is to disseminate government policies, laws, regulations, rules, procedures and information to people across the country and to broadcast educational and entertainment programmes to local and international audiences.
However, Laos’ media market is under strong influx from competing Thai TV and radio channels that broadcast popular news and entertainment formats to Laos from across the Mekong River. So far, TNL and other Lao media have not been able to provide a successful response to this challenge. Laotians are thus left without their own mass media to cater to their specific needs and interests. A recent policy by the ruling Lao People’s Revolutionary Party acknowledges the need for change and for Laotian mass media to become an effective means of two-way communication between the people and their government.
Laos is one of the focal points of DW-AKADEMIE’s long-term projects in Asia. It has held trainings and consultancies here since the mid-1990’s, and in 2009 conducted and evaluated an initial project with Lao National Radio, focussing on Savannakhet province. The project there continues. DW-AKADEMIE is also working with the National University of Laos, supporting the Department of Mass Communication in teaching journalism.
